Our Story

Greetings Witches, Wizards, Warlocks, Mages, Elves, Dwarves and Dragons!

Welcome to Incantatrix Apothecary, your one-stop-shop for all your potion brewing needs.

We brew/craft realistic potions inspired by our favourite literary universes - as well as some good ol' spooky concoctions! We're a small family-run business, made up of a mother and daughter team working to bring a little extra magic to your bookshelves, home and instafeeds.

Lisa - Brews all of our potions, elixirs and draughts and designs/hand decorates each bottle with high-quality materials. She puts so much love into every bottle. 

Sam - Designs the labels for the potions and ingredients, talks to all of our wonderful customers and shares news/behind-the-scenes sneak peeks over on our Instagram and Facebook pages.

All of our products are handmade in our home in the UK. Here at Incantatrix Apothecary, we're very conscious of our business's impact on the environment. As such, we are using as many recyclable materials as possible when shipping your potions.